To raise awareness for shelter pets in need, Purina teamed up with Alicia Sacramone Quinn and her husband, former pro quarterback and current sports analyst Brady Quinn, to create a humorous yet powerful PSA video featuring their very own dogs Bella and Boss:




In the video, Brady and Alicia encourage pet owners and lovers to take part in the Roll Over Hunger challenge by visiting RollOverHunger.com and uploading a photo or video of them or their pets rolling over (or attempting to).

For every photo or video uploaded during the month of May, Purina will donate $2 to the Petfinder Foundation, up to $50,000, to feed shelter pets in need. 
Check out some examples here in the Roll Over Hunger Gallery.

Follow the conversation on social media by using the hashtag #RollOverHunger.


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