FloSports Rebrands, Launches Android App

You may have noticed something different about FloGymnastics this week… 

We’re proud to officially introduce the FloSports rebrand, which we’ve rolled out not only here on FloGymnastics but across all 20+ sports verticals to unify our identity and bring to life the competitive spirit at the core of our company. In addition to the rebrand, we’re excited to announce we’ve launched a FloSports Android app, which you can download from the Google Play store right now!

The FloSports rebrand, which includes a new logo, visual identity, tagline and more, results from our collaboration with Troika Media Group, a Los Angeles-based agency that specializes in brand consultancy and creative execution. Our new logo, which we call “the hawk,” is based on simple geometric shapes depicting the forward-leaning stance of an athlete in motion. 

“Since our first live stream in 2006, we have been obsessed with giving underserved sports the love they deserve,'' said Mark Floreani, CEO and Co-Founder of FloSports. “We live and breathe the sports we cover. It is time for our brand identity to fully represent the competitive spirit that is core to our DNA.”

The timing of the rebrand is deliberate, as FloSports is rapidly growing its subscriber base and expanding live event coverage to more sports, conferences and governing bodies.

“It was important that we galvanize our communities and build brand equity for our events and partners by creating a recognizable and powerful identity that represents the lifestyle brand FloSports has become,” Floreani said.

Over the past year, FloSports has been on a fast growth trajectory, achieving more than a 125% year over year increase in net subscriber additions year to date. In May, the company announced a Series C funding round of $47M to continue investment in rights to grow coverage of underserved sports. June welcomed the launch of new Apple TV, Roku and Fire TV FloSports apps, significantly enhancing the viewing experience for consumers on the big screen. In September, FloSports acquired DirtonDirt, the home for Dirt Late Model racing, making FloSports the leader in one of the biggest segments of grassroots motorsports in the country. 

In conjunction with the rebrand, FloSports launched an Android app, expanding distribution to seven platforms. 

“We are continuing to see a shift in viewership from desktop and mobile browsers to mobile and TV apps,” Floreani said. “Through our apps, we give consumers a superior viewing experience and easy access to all of the live events we cover. And we’re not done yet. In the next few months, we will be releasing casting support, which allows consumers to cast live events from their mobile devices to LG, Samsung and Vizio TVs, Roku and Fire TV.” 

FloSports streams more than 10,000 live competitions per year and offers a growing library of more than 2,000 hours of exclusive content. To access live and on-demand coverage of events across 20+ sports, visit FloSports.tv/apps and become a monthly or annual PRO subscriber. Either subscription unlocks access to premium content across the entire FloSports network. 

For more information, visit FloSports.tv.

About FloSports

Founded in 2006, FloSports is a venture-backed OTT subscription video streaming service dedicated to sports, offering live and on-demand access to tens of thousands of competitions across 20+ sports in the U.S. and abroad. FloSports offers a growing library of more than 2,000 hours of premium content and owns exclusive broadcast rights to 4,000+ premier events, with over 1M hours, live-streamed since inception. The company has 250+ employees and is based in Austin, TX. For more information, please visit flosports.tv.

About Troika

Troika is part of the Troika Mission Group (OTC: MTWO), a global branding and communications company that specializes in brand voice and personality, physical and digital experiences, advertising solutions, marketing strategy, and public relations. From its offices in London, Los Angeles, and New York, TMG leverages emerging technology, data science, and world-class creative to help brands deepen audience engagement throughout the consumer journey. Clients include Amazon, Verizon Media Group, LVMH Moët Hennessy – Louis Vuitton, Unilever, Tiffany & Co., Apple, Coca-Cola, CBS Sports, PGA TOUR, HBO Sports, ESPN, TEGNA Media, Discovery, Inc., Netflix, EA, Intercontinental Hotels Group, Riot Games, and UFC. More at: troika.tv

Michigan Wins Regular Season Big Ten Title At Elevate The Stage

It was an electric weekend in Toledo as the Big Ten regular-season champion was crowned, career highs were set, and teams got to experience podium equipment, some for the first time this season. 

Big Ten Weekly Notebook: Significant Results Roll In Before Elevate

Hey everyone! It was the final weekend of conference matchups leading into the Big Five meet this weekend in Toledo, Ohio. Check out the action from this weekend below. 

Big Ten Gets Ready To Crown Regular-Season Champion At Elevate The Stage

Welcome to a really B1G week (pun intended)! The Big Ten's women's gymnastics teams are headed to Toledo this weekend for Elevate the Stage, where the regular-season conference champion will be crowned.

Elevate The Stage & WCGA Promote Gymnastics Growth

The Women’s Collegiate Gymnastics Association has gathered champion coaches and supporters to create the Collegiate Gymnastics Growth Initiative (CGGI). This initiative aims to educate administrators, donors, and alumni of various universities about the importance of sponsoring a new gymnastics program at all three divisions of collegiate sports. The group also works to energize the general public and gymnastics community about new gymnastics opportunities, trends, and ways to be involved with the sport and its collegiate programs.

Katherine Uchida & Christina Savchenko Dominate Elite Canada RG

Katherine Uchida and Christina Savchenko of Jusco RGC were victorious at 2020 Elite Canada RG, winning the senior and junior all-around titles, respectively, in addition to multiple apparatus medals. While Uchida and Savchenko were dominant at the meet, they are just two gymnasts who competed must-watch routines at the meet.

After A Whirlwind Season Start, Minnesota Hopes To Score Big At Elevate

Minnesota just wanted to be ranked in the top 20 this season. 

Big Night For LSU & Its Star Kiya Johnson At GymQuarters Invitational

The LSU women's gymnastics team could not have asked for a better Valentine’s Day. Competing in St. Charles, Missouri, at the 2020 GymQuarters Invitational, the Tigers went 24-for-24 and set a new season-high with a team score of 197.875, good for first place by a full 1.250 points.

LSU Tigers Climb the Mountain at GymQuarters Invitational

St. Charles, Missouri, is mostly flat prairie with fertile soil, rivers, and streams, but you wouldn’t know that by the attitude of the LSU Tigers, treating the terrain as a mountain to climb. The Show Me State is the location of the GymQuarters Invitational, a meet that includes seven NCAA teams, in two different sessions. The event is coming up this weekend and will be streamed live on FloGymnastics. 

Rhythmic Gymnasts To Watch At Elite Canada

Canada's top rhythmic gymnasts seek to advance to the 2020 Canadian Championships starting with the 2020 Elite Canada competition. With many of the 2019 junior national team gymnasts moving up to the senior ranks, this meet presents rising seniors the opportunity to make their marks among veterans in this Olympic year while the juniors look to make progress towards the available national team spots.

Big Ten Weekly Notebook: Penn State's Lauren Bridgens Does It Again

Hey guys! Happy Week 6 — we’re pretty much halfway through the season. We’re already getting a good look at teams making improvements and increasing scores! See the highlights of the Big Ten teams and their weekend action below.