Recruiting 101: How Social Media Affects The College Recruit

Your Reputation Is Always On The Line

Not long ago, I received a call from a parent whose daughter had verbally committed to a college, but her potential athletic scholarship was on the line because of social media. The coach had seen some “red flag” posts by this athlete and was letting the family know that the staff would be reevaluating the verbal offer.  

When an athlete signs to a college or commits to walking on, it is a very serious decision. The athlete will be representing the university every day. The character qualities and maturity of the athlete is just as important if not more than the skill level. This is why college coaches want to do everything possible to scout the athlete prior to the commitment and or after the verbal commitment. Social media is one area that is now being monitored by most athletic coaching staff members.   

Some things to keep in mind on your social media accounts:

1. Everything you write can be viewed by more than just your friends. I know this seems obvious, but It is something to remember -- nothing is truly private. 

2. Social media can be a friend or enemy of a college athlete. When you go about using it, use it for a positive outcome. It is a tool, not a toy!

3. Freedom of speech does not equal freedom from consequences. If you retweet it (or share it), you own it.  

4. What does your social media say about you? Every post or tweet reflects who you are.

Posts that get points with the college coaches:

1. Support of others

2. Saying thank you

3. Sharing news and humor 

4.  Posting information about those you admire


Jill Hicks Consulting is an advising business for club parents and gymnast to help them through the college gymnastics recruiting process.  You can go to www.jhicksconsulting.com for more details.